Privacy Policy
This Privacy Policy explains how Ruveno (“Ruveno,” “we,” “us,” or “our”) collects, uses, and shares your personal information when you visit our website, interact with our services, or purchase our products.
By using our website or services, you agree to the practices described in this Privacy Policy.
1. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs.
When we update the policy, we will adjust the “Last updated” date and publish the new version on our website.
2. Information We Collect
We collect information in three ways:
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information you provide directly
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information collected automatically
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information from third parties (such as Shopify or payment providers)
A. Information You Provide
Examples:
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Name
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Billing and shipping address
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Email address
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Phone number
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Account login details (if applicable)
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Order information
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Messages sent to customer support
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Return or warranty requests
You may choose not to provide certain information, but this may limit access to some services.
B. Information We Collect Automatically
When you browse or use our website, we automatically collect technical and usage data, including:
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IP address
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Device type and browser type
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Pages visited and time spent
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Shopping behavior
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Interaction with emails or ads
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Cookies and similar tracking technologies
C. Information From Third Parties
We receive information from:
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Shopify (website hosting platform)
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Payment processors (payment confirmations, card type—not full card numbers)
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Analytics and advertising partners
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Fulfillment and shipping partners
All third-party data is handled according to this Privacy Policy.
3. How We Use Your Information
A. To Provide and Improve Our Services
We use your information to:
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Process and fulfill orders
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Deliver products
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Manage your account
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Communicate order updates
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Handle returns and customer support
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Improve website functionality and user experience
B. Marketing and Advertising
We may use your information to:
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Send promotional emails or messages
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Show targeted advertisements
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Personalize marketing based on your behavior
You can opt out of promotional emails at any time.
C. Security and Fraud Prevention
We use personal information to:
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Detect and prevent fraud
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Protect our website and users
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Monitor for suspicious activity
D. Legal Compliance
We may use or disclose personal information when required to:
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Comply with applicable laws
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Respond to legal requests (e.g., subpoenas)
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Enforce our Terms of Service
4. Cookies & Tracking Technologies
We use cookies and similar technologies to:
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Enable core website functions
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Remember your preferences
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Measure website performance
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Personalize your shopping experience
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Deliver relevant ads
You can disable cookies in your browser settings, but some features may not work properly.
5. How We Share Personal Information
We share information only when necessary for business operations or when legally required.
We may share personal data with:
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Service providers (Shopify, analytics tools, cloud services)
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Payment processors
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Fulfillment & shipping partners
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Marketing and advertising partners
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Professional advisers (legal, financial, etc.)
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Affiliates within our business group
We may also disclose information:
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With your explicit permission
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To comply with legal obligations
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During a business transaction (e.g., merger or acquisition)
We do not sell sensitive personal data.
6. Data Transfers Outside Your Country
We operate globally. Your information may be processed in countries such as:
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The Netherlands
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The United States
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The European Union
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Other regions where our service providers operate
When transferring personal data internationally, we rely on:
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Standard Contractual Clauses (SCCs)
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UK International Data Transfer Addendums
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Equivalent legally recognized safeguards
7. Data Security
We use reasonable technical and organizational measures to protect your information.
No system is 100% secure, and we cannot guarantee absolute security, but we follow industry standards to reduce risk.
Avoid sending sensitive information (e.g., passwords) through unsecured communication channels.
8. Data Retention
We keep personal data only for as long as necessary to:
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Process orders
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Provide services
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Maintain business records
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Meet legal obligations
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Resolve disputes
After this period, data is deleted or anonymized.
9. Your Privacy Rights
Your rights depend on your location.
We honor all rights required by global privacy laws including GDPR (Europe), UK GDPR, CCPA/CPRA (California), VCDPA (Virginia), and other applicable regulations.
A. You may have the right to:
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Access your personal data
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Correct inaccurate data
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Delete your data
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Request a copy of your data (data portability)
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Object to certain processing
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Restrict processing
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Opt out of targeted advertising
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Opt out of “sale” or “sharing” of data (U.S. laws)
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Withdraw consent (where processing is based on consent)
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Appeal a decision if your request is denied
California / U.S. Privacy Rights
Customers in certain U.S. states have additional rights under local privacy laws:
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Right to opt out of targeted advertising
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Right to opt out of data sharing
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Right to request details of data categories collected
How to exercise your rights
You can exercise your rights by emailing us at:
We may need to verify your identity before processing your request.
We will not discriminate against you for exercising privacy rights.
10. Children’s Data
Our website is not intended for children.
We do not knowingly collect personal information from anyone under 16 years old.
If you believe a child has provided us with personal information, contact us immediately and we will delete it.
11. Third-Party Websites
Our site may contain links to external websites.
We are not responsible for their privacy practices or content.
Always review the privacy policies of third-party sites before sharing personal data.
12. Contact Us
If you have questions about our privacy practices, need help, or want to exercise your rights, contact us at: